Thursday, October 20, 2005

Marketing...or Lack Thereof

I'm starting to notice a disturbing national trend. It goes like this:

Los Angeles, CA: Young, hip, modern women find out I've had a book published. They ask about it. I explain. They claim to be avid readers, yet seem surprised to learn that there's an entire market of fiction that's written almost exclusively for young, hip, modern women. They've never even heard of Red Dress Ink.

Washington, D.C.: Young, hip, modern women find out I've had a book published. They ask about it. I explain. They claim to be avid readers, yet seem surprised to learn that there's an entire market of fiction that's written almost exclusively for young, hip, modern women. They've never even heard of Red Dress Ink.

Reston, VA: Young, hip, modern women find out I've had a book published. They ask about it. I explain. They claim to be avid readers, yet seem surprised to learn that there's an entire market of fiction that's written almost exclusively for young, hip, modern women. They've never even heard of Red Dress Ink.

Las Vegas, NV: Young, hip, modern women find out I've had a book published. They ask about it. I explain. They claim to be avid readers, yet seem surprised to learn that there's an entire market of fiction that's written almost exclusively for young, hip, modern women. They've never even heard of Red Dress Ink.

Seriously...I really think I could be onto something. And no, it's not that the "avid reader" claims are false.

I think I'm going to do an experiment. I will run an ad in every newspaper and magazine in America guaranteeing every man who buys Love Like That a lengthy look-see at my hottest friend's naked body. And though it may seem like a cheap gimmick for me to want to expose my hot friend like this, she will likely agree to pose because like me, will know that after this ad has gone public, sales of Love Like That will reach stratospheric heights and we'll both be living in large villas on the French Riviera with all the shoes and booze we've ever dreamed of forever and evermore.

Never mind that it's not a man's book or even a man's market. My point is, it's all about marketing.